The pack shots that we create in studio will come to you with a pure white background that matches the standard white background of most online shops. However, if your online shop has a non-white background you may want your products to appear with the same colour background as your web page.
To achieve this the product has to be “deep etched”. What this entails is tracing an outline (clipping path) around the product in Photoshop and then knocking out the white background entirely. The final image, when saved as a .png file will not have any background at all and will appear to float on whatever the background colour of your web page is.